Interview with Fashion Blogger Catherine Ava of Catherine Ava

June 24, 2011 • By Erika

It’s amazing what a blog can do nowadays.

A perfect example of that statement is Catherine Ava, the fresh out of high school fashion writer behind the blog of the same name.

Catherine only started blogging in November of 2010 as a hobby and a style diary of sorts, but her in-depth and well-researched articles on fashion immediately caught the eye of international fashion publications such as N.E.E.T. and Atomica.

Catherine soon found herself writing about independent fashion labels, haute couture houses and everything in between, and basically living out one of her lifelong dreams to write for magazines.

Catherine Ava

Catherine writes about a wide scope of the fashion industry but what we like most about Catherine Ava’s blog is how she stays true to her vintage-inspired, experimental and just downright comfortable style. Interspersed with hi-def, cutting edge fashion images are photos of Catherine documenting her outfits, which is what the Catherine Ava blog was about in the first place.

It’s sometimes difficult to reconcile Catherine’s straightforward commentary on fashion with her soft, hazy, vintage-style pictures but as we said, it’s amazing what blogs can do – and reveal! –  nowadays.

This week, we had the opportunity to interview Catherine Ava and ask her a few questions about her blog, her style and whom she would trade places with if given the chance for a day:

BOOTS4YOU: So first off, what exactly is the Catherine Ava blog?

CATHERINE AVA: The Catherine Ava blog is a way for me to express myself through fashion. It started off as just a personal diary and evolved into something more. I started to post my own personal style, add my own thoughts towards trends etc.  I really wanted to see if I could use my blog to see if others liked similar styles, trends, or designers. I’ve always read a lot of fashion blogs and it seemed like a good idea to make my own.

B4Y: Congratulations on recently graduating high school! Where are you taking the Catherine Ava blog from here?

CA: Thanks so much! Well, I’ll be attending college in the fall and I plan on studying journalism. As for the Catherine Ava blog, I don’t plan on abandoning it. Hopefully, I’ll have time to continue blogging; I hope to use it as a way to practice writing.

B4Y: How/when did you become interested in fashion? Who/what influenced you to become interested in fashion that is beyond what you typically see in your small town?

CA: My interest in fashion started at a young age when I got into art. Since I was three, I would always draw people and their outfits in detail. I’ve been drawing fashion illustrations since the second grade. I was always fascinated by the way other people dressed. I guess the interest really grew when I started looking through pictures in Vogue magazines. I saw these women all dressed up in different styles and I thought that looked fun. From then on, my mother did not pick my outfits, I did. After that I just wanted to dress differently. I think the fashionista in me was just tired of the same old usual trends.

Catherine Ava’s Paper Drawings

A huge influence would have to be Coco Chanel, as cliché as that sounds its true. I admired her for her creativity and originality. I remember reading about her and how she got her start in fashion by starting to dress in her own style rather than follow the trend for women at the time. Reading about that really impacted me on how I started dress. I didn’t dress impress others; I dressed merely for myself. I developed my own style.

B4Y: How would you describe your personal style?

CA: In all honesty, my style can only be described as comfortable.  Although, I pretty much wear whatever I feel like wearing. (Of course the weather becomes the deciding factor.) I try to keep my outfits as simple as possible. Art is one of my passions so my style always consists of color.

The many faces of Catherine Ava as inspired by (from left to right): the theme song to “The Fresh Prince of Bel Air”,  the summer’s blue sky and Olive Oyl

B4Y: Favorite…

… Places to shop?

CA: Oh gosh, that’s a hard question. Pretty much anywhere and everywhere. But, to name a few: thrift stores, H&M, Forever 21, Shotwell SF, Urban Outfitters.

… Pieces and shoes from your closet?

CA: My favorite pieces from my closet would have to be my jackets and collared shirts. I have this cute green parka that I was able to find from the kids section in Gap. It’s really warm and it has faux fur lining on the hood. It’s probably meant for boys because it has a bunch of military inspired patches, but I couldn’t resist buying it!  For shirts, I really adore this white blouse I have with a black collar, it’s so chic.

Catherine Ava in a borrowed Old Navy military jacket from her younger brother

As for shoes, I really like my combat boots from Charlotte Russe. You can dress them down or dress them up, depending on what you wear. Another pair that I really like would have to be these brown short heel loafers. To me, they portray old and sexiness at the same time if that makes sense…

Catherine Ava wearing her Charlotte Russe combat boots with Many Shades of Grey

… Magazines, blogs, websites and books?

CA: Magazines: Vogue, Teen Vogue, Harper’s Bazaar, Nylon, N.E.E.T, Lula, CHAOS. Books: The Picture of Dorian Grey, Andy Warhol: Prince of Pop, Le Petit Prince, About a Boy, The Unbearable Lightness of Being, The Great Gatsby.

B4Y: Current fashion trend you’re obsessing over right now? Trends you wouldn’t even touch with a 10-foot pole?

CA: A current fashion trend that I’m totally obsessing over right now would have to be long skirts. I love the way people are able to pull this off. It’s so classy and elegant.

A trend that I absolutely hate would be pairing Ugg boots with shorts or skirts. Honestly, it’s fine when it’s freezing cold, but when you do it when it’s 80 degrees outside you just look plain silly!

Fashion tip: Dress appropriately with the weather.

B4Y: Any tips for thrifting or scoring good vintage finds?

CA: Take your time because you may never know what you could find! A good place to start for scoring some sweet vintage deals would be local thrift stores and flea markets. Sometimes it’s a bit hard to find places with vintage so I always use this site: http://sites.google.com/site/vintageretrorock.

B4Y: What’s the best thing that has happened to you since you started blogging?

CA: The best thing that’s happened since I’ve started blogging would have to be getting the chance to write for magazines. It’s been a dream of mine since I can remember and it’s definitely a great thing to add to my resume.

B4Y: If you could trade places with any other person (living or dead, fictional or non-fictional) for a day, who would it be?

CA: If I could trade places with any person for a day it would have to be Rumi Neely, because I’d have the opportunity to attend New York Fashion Week!