Are These Really Uggs? UGG Breaks Into the High End Market with UGG Collection Boots

October 27, 2011 • By Erika

When I first saw these UGG Collection boots, I couldn’t believe that they were from UGG Australia. UGG Collection has to be an entirely different label, I thought to myself. But no, these boots really are from the same people who brought us “ugg-ly” boots.

The boots in UGG Collection use the same genuine shearling countless people have come to love about uggs, but what makes them special is they’re handcrafted in Italy using only the finest Italian leather and materials. I don’t think I need to mention that these boots are also designed to look more chic, stylish and, well, not anything like the uggs that we know. And with a $495 up to $1,195 price range, these boots clearly aren’t meant to be anything like its predecessors but are meant to be UGG Australia’s way to break into the high end market.

If this is the first time you’ll be seeing these boots and I hadn’t told you that these are by UGG Australia, would you believe that these boots are really uggs? Check out some of the UGG Collection boot styles from the first ever collection for fall:

UGG Collection Cavalieri, $995.00

UGG Collection Donata, $1,095.00

UGG Collection Aniela, $995.00

UGG Collection Giorgina, $650.00

UGG Collection Fiorentina, $1,095.00

UGG Collection Vittoria, $1,195.00

These boots are in the same price range as other luxury labels such as Christian Louboutin, Prada, Yves Saint Laurent and Jimmy Choo. If you had the money, would you spend it on a pair of boots from those luxury labels or from UGG?

You can check out the complete UGG Collection (which also includes handbags) at UGG Australia. You can also shop for UGG Collection at Zappos and Nordstrom.